Social Media Strategist

Job description

Meet Joybyte - the DTC social media marketing service that drives growth for consumer brands by increasing social reach and engagement through joyful interactions and content strategy. Our unique model gives businesses instant access to a team of 5 social media professionals to manage social media entirely on their behalf (including an account manager, strategist, graphic designer, copywriter, and a social butterfly). We are looking for your creative talent and passion for building DTC brands to join our team as we help businesses organically grow on social media through filling their feeds with joy!

Do you have direct experience and results working in organic social media, specifically in the DTC space?

Are you a performance-driven, results-seeking social media fanatic that thrives on the success of your client’s business? Do you love the ‘not-so typical’ daily rush of the agency lifestyle? The only icing on the cake would be that Instagram and TikTok are your middle name! Joybyte is looking to hire a creative Social Media Strategist with up-to-date knowledge on organic social media industry trends, innovative ideas, and a self-starter attitude.

You will be responsible for creating social media strategies, social media marketing campaigns, driving engagement by creating high-quality original content, creating influencer campaigns, and reporting on results for DTC clients. From developing finger-stopping social feeds, to bringing it all home with reporting and analytics, we need a creative, organized and strategic addition to our team.

If you love social media and are passionate about building brands in the digital world, then apply to one of the fastest growing marketing companies, Joybyte.

How to Be a Great Social Media Strategist at Joybyte:

• Conduct industry research to inform social media strategies in the DTC space 
• Design and present social media strategies to achieve marketing targets 
• Create and run client social media campaigns
• Keep clients informed with reporting on key performance metrics
• Work with writers, graphic designers, and creators to formulate high-quality written and visual content
• Maintain client's brand across all social media channels
• Build brand awareness by engaging relevant influencers
• Manage online communities to ensure respectful and appropriate engagement
• Analyze data to determine whether social media campaigns have achieved their objectives

Requirements:

• Direct experience and results working in organic social media, specifically in the DTC space 

• Bachelor's Degree in English, Journalism, Marketing, Communications, Business or related field preferred
• Marketing experience, with strong digital marketing and social media understanding (2+ years experience)
• Influencer marketing experience (2+ years experience)
• Experience driving DTC social media channels or agency experience (2+ years experience)
• Experience developing social media strategies
• An ability to identify client target audience and build content to speak to target audience 
• Have knowledge of marketing techniques and concepts
• Ability to think creatively and out of the box
• Must be able to effectively research a client’s industry and quickly gain the knowledge needed to understand business model and goals
• Must have the ability to adapt to the style, tone, and voice of the clients we serve
• Proven ability to build social media communities
• Ability to measure the success of campaigns
• Strong writing, editing, and proofreading skills
• Strong public speaking skills on video platforms, phone and in person
• Proficient time and project management skills and be able to communicate effectively and work well autonomously in a team-driven environment
• Be highly motivated and a self-starter with high standards of performance and expectations for themselves and their team
• Proficient with Mac and G Suite presentation products
• Knowledgeable in Google analytics, familiar with basic website CMS