our happy divorce

The brand that’s inspiring thousands of families to approach
divorce differently

situation

Nikki DeBartolo and Ben Heldfond spent years writing and publishing their first book “Our Happy Divorce: How Ending Our Marriage Brought Us Closer Together.” Before the book hit the shelves, they knew they needed to build an active social media platform to help spread their inspirational message.

solution

Our social media and brand experts dove in to read the book. We wanted to know everything we could about Nikki and Ben’s story and experiences.

Once we had a shared vision, we set to work to develop a strategy that would position the happy ex-couple as thought leaders and help build the positive divorce movement.

1. be where your audience is

Define audiences, understand their preferences, and know which social media channels they use for what purpose.

audiences

People who are divorcing or divorced

Influencers in the health/wellness and divorce communities

Podcasters, celebrities and thought leaders

platforms

instagram

instagram stories

facebook

facebook groups

youtube

twitter

2. put your best foot forward

Design a brand that will delight and inspire audiences, and perform on all social media platforms.

logo

style

voice & tone

values

forgive first.
love deeply.
be accountable.
practice selflessness.

accept change.
stay consistent.
communicate respectfully.
live by principles.

3. inspire & educate

Develop a thoughtful editorial calendar to educate, entertain and engage.

hashtag strategy

#Kids

86M
followers

#Divorce

1M
followers

#CoParenting

256K
followers

#StepParenting

17K
followers

#BlendedFamily

431K
followers

#FamilyFirst

15M
followers

posting strategy

divorce experience

Share the Our Happy Divorce story to show that a happy divorce is possible.

divorce tips

Add educational value and offer advice to help others navigate life after divorce.

thought leadership

Leverage the blog, podcast and media coverage to establish Ben and Nikki as thought leaders in the Divorce community space.

4. engage the influencers

Engage top influencers and media outlets to reach their audiences. Share influencers’ content to create cross-promotion opportunities.

health & wellness influencers

divorce influencers

podcast hosts

authors

bloggers

coaches

media outlets

mediators

influencer collaborations

success

"We’ve been nothing less than impressed with the Joybyte team at every turn. Their creative, hands-on approach to our social media strategy has opened many relationships for our brand. They’ve helped us build an audience, engage with new people daily and ultimately get our book and message into more people’s hands. We couldn’t ask for a better partner. "