The brand that’s inspiring thousands of families to approach
Nikki DeBartolo and Ben Heldfond spent years writing and publishing their first book “Our Happy Divorce: How Ending Our Marriage Brought Us Closer Together.” Before the book hit the shelves, they knew they needed to build an active social media platform to help spread their inspirational message.
Our social media and brand experts dove in to read the book. We wanted to know everything we could about Nikki and Ben’s story and experiences.
Once we had a shared vision, we set to work to develop a strategy that would position the happy ex-couple as thought leaders and help build the positive divorce movement.
Define audiences, understand their preferences, and know which social media channels they use for what purpose.
People who are divorcing or divorced
Influencers in the health/wellness and divorce communities
Podcasters, celebrities and thought leaders
Design a brand that will delight and inspire audiences, and perform on all social media platforms.
live by principles.
Develop a thoughtful editorial calendar to educate, entertain and engage.
Share the Our Happy Divorce story to show that a happy divorce is possible.
Add educational value and offer advice to help others navigate life after divorce.
Leverage the blog, podcast and media coverage to establish Ben and Nikki as thought leaders in the Divorce community space.
Engage top influencers and media outlets to reach their audiences. Share influencers’ content to create cross-promotion opportunities.
health & wellness influencers
"We’ve been nothing less than impressed with the Joybyte team at every turn. Their creative, hands-on approach to our social media strategy has opened many relationships for our brand. They’ve helped us build an audience, engage with new people daily and ultimately get our book and message into more people’s hands. We couldn’t ask for a better partner. "
reached more than 800,000 people on Instagram
captured 3000+ views per episode of their new livestream show
generated over 53,000 interactions
engaged 100+ social media influencers
opened 20+ media opportunities and major speaking engagements
(And we’ve only just begun.)