mindryte

Trendy edible cannabis products

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situation

As a new edible cannabis company, Mindryte was starting from scratch. They needed a partner to design and launch their brand, make connections with retail outlets and build brand awareness with cannabis consumers that would buy their products in local dispensaries.

solution

Joybyte swooped in to the rescue. We created a fresh, trendy brand to set Mindryte apart from other edible lines. Then we dove in to build a social media strategy that would delight audiences and appeal to cannabis influencers, while staying within guidelines that restrict marketing activities among cannabis companies.

1. know the audiences

Before designing the brand, define the audiences. Understand the reasons they consume cannabis. And identify what qualities they look for in brands that inspire their loyalty.

audiences
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cannabis enthusiasts of all (legal) ages

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medical & recreational cannabis consumers

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local Arizona dispensaries

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cannabis influencers with engaging audiences

platforms

2. create a fresh & fun brand

Design a brand that elevates Mindryte to a best-in-class cannabis edibles brand. The cannabis industry is a saturated market. In order to stand out, Mindryte needed a brand that would perform everywhere – from dispensary shelves to social media to highway billboards. It needed to be trendy and capture a pop culture feel that would resonate with audiences at scale.

style
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photography guidelines
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Scottsdale Views

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Local Nature

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Local Ammenities

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Home Features

voice & tone
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3. be trendy & entertaining (but play by the rules)

Create a fun and playful editorial calendar to entertain and engage audiences while dissolving the stigma that is often associated with cannabis use. At the same time, be cognizant of platform and federal regulations regarding cannabis marketing.

hashtag strategy

Use a balanced hashtag strategy to simultaneously obtain reach and illustrate compliance with Instagram and Facebook regulations.

#SummerDaze

317K
followers

#StrangerThings

11M
followers

#Netflix

19M
followers

#GameofThrones

13M
followers

#UFO

2M
followers

#EndTheStigma

1M
followers

posting strategy

tongue-in-cheek content

Bold, colorful and cheeky posts that show we don’t take ourselves too seriously.

pop culture videos

Short, engaging videos that keep them coming back for more.

trendy topics

Utilize top trends like summer blockbusters and hit songs to strike a chord with the target audience.

4. leverage influencers to gain reach

Build relationships with leading cannabis influencers and media outlets who were actively engaging Mindryte’s target audiences.

1. engage with their posts

2. open direct conversations with them

3. send free product samples

4. get them to share the Mindryte brand

5. influence new product sales

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success


"Joybyte helped me take my start-up to market. They created a brand that consumers love and I can be proud of, and a marketing strategy that got patients lining up for more. It was the launching point I needed to keep up with the high demand of this industry. Joybyte’s knowledge of the cannabis industry is second to none. "

Matt Young,

Owner, Mindryte



In the past year, The Matheson Team has:

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launched 15 new products on Instagram

200,000+

reached 200,000+ consumers

50+

engaged 50+ cannabis influencers monthly

$100,000

influenced over $100,000 in monthly sales

take a look at Mindryte on instagram

ready for results like this? pick your plan and let’s get started.