Trendy edible cannabis products
As a new edible cannabis company, Mindryte was starting from scratch. They needed a partner to design and launch their brand, make connections with retail outlets and build brand awareness with cannabis consumers that would buy their products in local dispensaries.
Joybyte swooped in to the rescue. We created a fresh, trendy brand to set Mindryte apart from other edible lines. Then we dove in to build a social media strategy that would delight audiences and appeal to cannabis influencers, while staying within guidelines that restrict marketing activities among cannabis companies.
Before designing the brand, define the audiences. Understand the reasons they consume cannabis. And identify what qualities they look for in brands that inspire their loyalty.
Design a brand that elevates Mindryte to a best-in-class cannabis edibles brand. The cannabis industry is a saturated market. In order to stand out, Mindryte needed a brand that would perform everywhere – from dispensary shelves to social media to highway billboards. It needed to be trendy and capture a pop culture feel that would resonate with audiences at scale.
Create a fun and playful editorial calendar to entertain and engage audiences while dissolving the stigma that is often associated with cannabis use. At the same time, be cognizant of platform and federal regulations regarding cannabis marketing.
Use a balanced hashtag strategy to simultaneously obtain reach and illustrate compliance with Instagram and Facebook regulations.
Bold, colorful and cheeky posts that show we don’t take ourselves too seriously.
Short, engaging videos that keep them coming back for more.
Utilize top trends like summer blockbusters and hit songs to strike a chord with the target audience.
Build relationships with leading cannabis influencers and media outlets who were actively engaging Mindryte’s target audiences.
1. engage with their posts
2. open direct conversations with them
3. send free product samples
4. get them to share the Mindryte brand
5. influence new product sales
"Joybyte helped me take my start-up to market. They created a brand that consumers love and I can be proud of, and a marketing strategy that got patients lining up for more. It was the launching point I needed to keep up with the high demand of this industry. Joybyte’s knowledge of the cannabis industry is second to none. "
launched 15 new products on Instagram
reached 200,000+ consumers
engaged 50+ cannabis influencers monthly
influenced over $100,000 in monthly sales