Beauty and cosmetics lifestyle brand
Makeover Essentials approached Joybyte in 2015 to help them increase their brand awareness and add a new revenue stream from organic social media. Their brand and website was outdated and needed a refresh.
Joybyte brought in our brand experts for a brand uplift. We evolved their visual identity to create a brand that would perform on social media.
We did a deep dive on the competitive and influencer landscape to create a strategy that would leverage industry trends and help Makeover Essentials stand out in a crowded marketplace.
Define audience demographics, psychographics and purchase patterns. Understand their brand and content preferences, and know which social media channels they use for what purpose.
beauty enthusiasts ages 25-34
predominantly middle class
typically located in NY or LA
Strengthen the visual identity of the brand to better resonate with younger audiences and perform on all digital platforms.
Include trendy text placement on graphics, textured color palette elements and inclusive youthful stock photography featuring men and LGBTQ+ persons.
Monthly color and texture themes create cohesive, visually striking blocks on the feed.
Develop a content strategy that gives beauty followers the information they crave.
How-tos, tips and tricks, makeup application pointers specific to what influencers are talking about online.
Highlight the latest trends in beauty and fashion, including fashion week, popular color palettes and trending beauty topics like glitter.
Promote Makeover Essentials products through special incentives and exclusive offers.
Engage top influencers and media outlets to reach their audiences. Share influencers’ content to create cross-promotion opportunities.
"Over the last 5 years working with Joybyte, they've updated the Makeover brand to be fun, flirty and relevant. With their help, we’re able to stay relevant in the rapidly changing lifestyle and beauty industry. We rely on them to keep up with industry trends and give our audiences the content they crave. When I talk to them, it feels like I'm calling a friend. couldn't keep up without them! "
grown Facebook audience to 18,000+ followers
achieved 1073% growth on Instagram
sold over 4,000 products from organic social media
generated 3,000+ customers
received 500,000 website visitors and 3M page views
averaged $1,200 in monthly sales from organic social media
grown email marketing list to 17,000+ subscribers
(And we’ve only just begun.)