makeover essentials

Beauty and cosmetics lifestyle brand

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situation

Makeover Essentials approached Joybyte in 2015 to help them increase their brand awareness and add a new revenue stream from organic social media. Their brand and website was outdated and needed a refresh.

solution

Joybyte brought in our brand experts for a brand uplift. We evolved their visual identity to create a brand that would perform on social media.

JWe did a deep dive on the competitive and influencer landscape to create a strategy that would leverage industry trends and help Makeover Essentials stand out in a crowded marketplace.

1. know the audience

Define audience demographics, psychographics and purchase patterns. Understand their brand and content preferences, and know which social media channels they use for what purpose.

audiences
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beauty enthusiasts ages 25-34

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predominantly middle class

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typically located in NY or LA

platforms

2. be classy and appealing

Strengthen the visual identity of the brand to better resonate with younger audiences and perform on all digital platforms.

Include trendy text placement on graphics, textured color palette elements and inclusive youthful stock photography featuring men and LGBTQ+ persons.

logo

Monthly color and texture themes create cohesive, visually striking blocks on the feed.

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style
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voice & tone
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3. give the people what they want

Develop a content strategy that gives beauty followers the information they crave.

hashtag strategy

#BeYou

10M
followers

#SelfCare

29M
followers

#Beauty

383M
followers

#Makeup

285M
followers

#LiveColorfully

4M
followers

#MakeUpLook

8M
followers

posting strategy

makeup education

How-tos, tips and tricks, makeup application pointers specific to what influencers are talking about online.

beauty & fashion trends

Highlight the latest trends in beauty and fashion, including fashion week, popular color palettes and trending beauty topics like glitter.

product promotions

Promote Makeover Essentials products through special incentives and exclusive offers.

4. engage the influencers

Engage top influencers and media outlets to reach their audiences. Share influencers’ content to create cross-promotion opportunities.

beauty bloggers

beauty vloggers

cosmetic brands

cosmeticians

makeup influencers

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success


"Over the last 5 years working with Joybyte, they've updated the Makeover brand to be fun, flirty and relevant. With their help, we’re able to stay relevant in the rapidly changing lifestyle and beauty industry. We rely on them to keep up with industry trends and give our audiences the content they crave. When I talk to them, it feels like I'm calling a friend. couldn't keep up without them! "

Marisa Cirrincione,

Production Allocation Manager, Makeover Essentials



Since partnering with Joybyte, Makeover Essentials has:

18,000+

grown Facebook audience to 18,000+ followers

1073%

achieved 1073% growth on Instagram

4,000+

sold over 4,000 products from organic social media

3,000+

generated 3,000+ customers

3M

received 500,000 website visitors and 3M page views

$1,200

averaged $1,200 in monthly sales from organic social media

17,000+

grown email marketing list to 17,000+ subscribers

(And we’ve only just begun.)

take a look at Makeover Essentials on instagram

ready for results like this? pick your plan and let’s get started.