Case Study

TeamTrees

The largest creator movement of all time, backed by Youtube sensations Mr. Beast and Mark Rober. #TEAMTREES raised $20 million to plant 20 million trees in 2020; now they’re continuing their mission to plant more trees around the world. 🌲🌲🌲

Goals

  • Spread awareness to a new target audience of millennials in the sustainability, van life, adventure, and lifestyle sectors.
  • Launch a cryptocurrency acceptance campaign. 
  • Celebrate the 13 million trees in the ground milestone and keep the audience informed about planting goals and projections. 
  • Highlight the collaboration between #TEAMTREES and #TEAMSEAS.

Strategy

  • Present tree science facts and education to inform the audience about how planting projects work over time.
  • Create a strategy utilizing top-performing social content (memes and tweets) with planting project updates.
  • Highlight promotions and events with highly engaging video content to maximize reach.

Results

  • Increased engagement and followership from millennial audience and sustainability sectors by 20%, plus got positive feedback from that audience.
  • Increased audience by 33.9% in 90 days.
  • Increased impressions by 119% in 90 days, reaching over 1.8 million people.
  • Increased engagement by 66% in 90 days.

Project Scope

Social Media Management

Campaign Highlight: Organic Social Media

The trees are rooting for us.

Our goal for organic social media is to teach and inform the audience about donor impact, generate FOMO for donating to the cause, give a new world view to a greater audience, and connect over global issues.

1.8M

People reached in 90 days

97K

Engagements in 90 days

34%

Increased audience in 90 days

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