Case Study

Ghost Golf

Creators of game changing golf gear 👻

Goals

  • Build brand awareness for several new golf product lines on Facebook and Instagram.
  • Set up and launch their influencer program to increase conversions on their e-commerce website.  
  • Receive high-quality UGC from influencers in the golf industry.

Strategy

  • Joybyte executed an influencer campaign strategy, which targeted golf influencers of all sizes with high engagement rates. These influencers were asked to share video content on their pages of the best-selling Ghost Golf product: the magnetic golf towel. 
  • Joybyte then retargeted the influencers whose content performed the best with new product launches, including the new stretch-fit golf belt.

Results

  • Ghost Golf gained 5,620 new followers, growing their follower count by 71% in the first 90 days.
  • Reach increased by 3,571%, totaling 17 million, with 140,000 impressions each day.
  • Post likes increased by 420%, with over 7,000 likes in the first 90 days.

Project Scope

Social Media Management
Influencer Campaigns

Campaign Highlight: Organic Social Media

Play fearlessly, look good while doing it.

Our goal for organic social media is to raise awareness for Ghost Golf’s gear that drives performance and confidence on and off the course. We want to instill FOMO in our followers to have the best golf gear and “play fearlessly.”

17M

Overall reach

140K

Daily impressions

71%

Follower growth in first 90 days

Campaign Highlight: Influencer Campaigns

Influencing a better way to play.

Joybyte curated a list of talented creators in the golf community to educate golfers on why they need a better golf towel. Clean clubs equal a better game-play and that starts with a Ghost Golf magnetic towel! We also generated over 200 followers in under 24 hours with our Crook & Marker brand partnership and our Tiger Woods campaign received 100,000 likes and 200 comments within the first 24 hours.

155

Engaged influencers

255

Pieces of content generated

$300K

Revenue generated from influencer campaigns

@james_shelby

@campayne5

@drivechipandpup

@scottyscheller

@treehollaaa

@alexharju94

Related case studies

Ready to scale your brand on social?

Join hundreds of other brands who are growing fast on social without increasing headcount.