Case Study

Elevated Craft

Makers of The Hybrid Cocktail Shaker 🍹

Goals

  • Build community around the joy of at-home cocktail mixing.
  • Generate lifestyle UGC (user generated content).
  • Work with mixologist influencers and celebrities to gain exposure and showcase the quality of the shaker.

Strategy

  • Joybyte launched both an influencer campaign and an audience retargeting campaign to build a community around Elevated Craft. 
  • We encouraged both groups to produce lifestyle content that showed off the UVPs of the product as well as a real inside view of at-home cocktail making.

 

Results

  • Increased Elevated Craft’s following by more than 6,000 new followers, an increase of 111% percent. 
  • Generated 3,132 clicks to their website. 
  • 20,954 engagements per month, an increase of 131%.
  • Elevated Craft has reached over 6.3 million people.

Project Scope

Social Media Management
Influencer Campaigns

Campaign Highlight: Organic Social Media

Anybody can be a mixologist.

Our goal for organic social media is to raise awareness for Elevated Craft’s newest product launches and create FOMO for using the shaker and creating great cocktails at home. We want the audience to feel like they could also be great mixologists when they use the Elevated Craft shaker. We also keep followers educated and entertained with recipes, alcohol history and tips and tricks.

6.3M

Overall reach

6.6K

New followers

3K

Website visitors

“Joybyte handles our social media so my in-house team can focus on our core business. Their system for creating content, managing and growing our social channels is top-notch.”

5/5

Adam Craft

Founder, Elevated Craft

Campaign Highlight: Influencer Campaigns

Influencing the art of at-home cocktail making.

We targeted at-home amateur bartenders to showcase how fun and easy it is to create cocktails in the Elevated Craft shaker. Their content inspires others to make their own delicious, Instagram-worthy cocktails in the comfort of their own home.

40+

Engaged influencers

42

Pieces of content generated

20K

Impressions on Instagram and TikTok

2X

Social media value

@bevsbybeverly

@alexkwillslay

@melis_boozy_cure

@jiggersandshakers

@thestaceyroy

@azsipsters

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